Getting control over the site’s technical SEO is both a science and an art. Technical SEO requires an equal balancing of knowledge, diligence, and proficiency. Many of the SEO’s can feel it both daunting and complicated while undertaking such technical matters with their site.
Although we know what should be doing it, we don’t always know the best ways to ensure its benefits to our website. Optimizing your site for search engines not only means improving your online presence but being more likely to get found by qualified visitors in search results.
Keyword focused SEO VS Technical SEO:
When we think of SEO, we often think of keywords. Though it is a considerable part, the evolution of optimizing sites for search engines has now come so far from stuffing our website with relevant keywords and phrases.
Since from last few years, Google and other search engines to provide users with the best possible results have put their focus on the quality of the content rather than its quantity. The web security measures and how the content has been presented/formatted have begun to remain as a critical factor to rank higher for Google.
In the simplest terms, technical SEO refers to optimizing your site for crawling and indexing, including all the technical process meant to improve the search visibility. It is a broad and exciting field covering everything from sitemaps, Meta tags, Java script indexing, linking, keyword research, and many more, but not involving the content part. However, if done correctly, technical SEO will give your content, the boost it needs to get found in the search results.
Creating a Technical SEO strategy:
Before you create an actionable SEO strategy, you need to know the things to be focused on. Hence, it is mandatory to conduct a technical SEO audit.
Your website is the digital front door to the customers, and technical SEO can help them in inviting to your site. Tools like SEMRush, Screaming frog and Google Search can help you to analyze the things doing well on your site and also to fix things what you need to work on. Include these seven technical SEO items to maintain the technical health of your website.
To dial in into the technical side of your SEO services here are the five places shared to start with. These steps can reflect your technical SEO and most common that you can begin working with right away.
Verify your Google Analytics, Tag Manager, Search console and define conversions:
It is critical to set up Google Analytics and sufficient web analytics platform by maintaining ongoing SEO engagements. By establishing a Google Tag Manager and Google Search Console will provide you with further technical SEO capabilities and information in maintaining your site’s health.
Also with just verifying your site on these platforms, you need to define some KPI’s and point of conversions. This may be as simple as tracking organic traffic, form submissions, store purchases, pdf downloads, email sign-ups, etc. Without any form of conversion tracking, you are necessarily going blind.
The way you measure your site’s success is essential to deliver quality SEO services. Both Google Analytics and Search console can provide to make critical insights which help you to make ongoing SEO improvements.
Implement structured data mark up:
It has been a topic to focus for Google in recent years, that more and more search marketers have an embracing way to employ structured data mark up or Schema implementation for their clients. Additionally, many CMS platforms are now equipped with simple plugins and made Schema implementation easier and capable. Implementing structured data mark-up has been an integral part of technical SEO.
This is a unique form of mark-up developed by webmasters to make your site’s content communicate with search engines. You can help Google and other search engines to interpret and display your content to users by tagging certain elements of your page content with your Schema mark up. With this, you can improve your site’s search visibility with rich snippets, expanded Meta descriptions and other enhanced listings that may offer competitive advantages to your site.
Regularly access link toxicity:
It is no way secret that poor quality of links can hinder its ability to rank. If a site is stuffed manually with keywords, it is at high risk of being DE indexed and removed from Google entirely. So many toxic links coming from spammy sources can ruin your credibility as a trusted site.
Backlinks are one of the SEO variables that sometimes may be out of your control. New spammy backlinks can arise from anywhere, making you ponder existential questions about the internet. Regularly checking your site’s backlinks is the critical diligence in maintaining a healthy SEO site.
Consistently monitor your site’s health, speed, and performance:
A standard tool to efficiently pinpoint technical issues of a website is GT Metrix. By this tool, you can discover key insights relating to your site’s health, speed, and performance, along with actual recommendations on how to fix these issues.
By fixing these issues, your site will become a noteworthy ranking factor and also reflects Google’s mission to serve users with the best experience possible. In addition to GT Metrix, Google page insights, and Web. Dev is a couple of additional tools that help you to improve your site’s speed and performance. Finally, the core aspect of maintaining your site’s health is to keep your crawl errors at a minimum level. While regularly monitoring your, fixing 404 errors and correcting all the crawl optimization issues can help you to level up your technical SEO services.
Canonicalize pages and audit robots.txt:
Discovering multiple versions of the same page or duplicate content is one of the unavoidable issues. It confuses the search engines to look all separate pages precisely with the same content. Or even may lead to an even worse situation that your site may appear spammy or shallow with so much of duplicate content.
The only solution to fix this is canonicalization. As canonical tags and duplicate contents have been the major discussion of technical SEO, most of the CMS integrations and plugins are equipped with canonicalization capabilities to your site safe from crawling errors. In the same way, robots.txt file is the communication tool designed to specify which areas of your website should not be crawled or processed. In robots.txt file, you can disallow search engines from crawling and indexing specific URLs, which you want search engines not to index. A wise audit of your site’s robots.txt file will ensure your SEO objectives and prevents any future conflicts from arising.