In order to be competitive in search, it is not only important to audit and optimize your desktop and mobile page speeds but making data ready for real-time personalization is equally important.
Google has no longer been nuts and bolts in being secretive of its search ranking algorithms. We all are aware of the fact that page speed is one of the ranking factors. Google in its resource ‘How search works’ states that – “We develop algorithms to promote more usable pages than less usable ones and everything remains the same” And these algorithms analyze and indicate signals whether all users are able to view the result like – web page loading times work well for users with low internet connections or not.
Even customers with fast internet connections are going impatient with the slow site – especially those on mobile. When Google lastly analyzed landing page load time on mobile in 2018, the average time it took to fully load a page has dropped by seven seconds, still took 15 seconds which is too slow. Considering this, 53% of mobile visitors leave a page that loads more than three seconds, which is the first sign in losing engagements.
However, marketers have a long way to go! When customers are searching for the products or services like yours, it is very critical to appear prominently with accurate, engaging and quickly accessible information to convert them and further will not leave your page with disappointment. Let us optimize these 5 types of speed tips helpful to master your speed for better user experience and better rankings.
1. Site speed and page speed:
Whether a user is actually browsing to buy a product online or trying to find some information about one of your local stores. Today’s customer constantly demands for a seamless and speedy shopping experience to stay connected with that site and purchase a product. But the fact is, 79% of the shopping consumers who are dissatisfied with the site’s performance for the first time are less likely to visit the same site again for purchase.
Marketers and web designers need to take care not to stuff pages with slow loading elements that tend to take much time to download and frustrate users. In a recent study, Google founds that the probability of a mobile site visitor bounce rate increases more than the average rate as the page load time goes from one to ten seconds. The impact of slow site and page speed can leave you devastating, as your hard-won visitors can ultimately leave your site disappointed within seconds.
Look after the probability of conversion drops by number of elements like text, titles, and images on the page
Take care to compress your images and text as they can save much of your page loading time
It is better to display content pages for mobile users in 3 seconds or less
Ensure a total page weight is less than 500KB
2. Specific – mobile speed:
Many researchers say that people spend more on mobile devices than watching TV. This is something not to be complaining about. To combat widespread of slow mobile page speeds. Google with a handful of technology company partners backed up and launches AMP in October 2015. Google Accelerated Mobile Pages have created an initiative for an open-source framework for creating fast-loading pages for mobile devices. In February 2016 Google has officially integrated AMP listings into its mobile search results until today there are over 25 million domains on AMP.
Amp can help you to achieve best practices like – it reduces the weight of HTML pages through superior code hygiene, delivers a separate version of a page optimized for mobile devices and Google itself hosts AMP files on its own content delivery network so the content will be loading from the browser cache rather than the remote server.
You may not need AMP across your entire site but it is worth checking out for the best practices through which you want to provide a better experience for your mobile visitors.
3. A quick content that answers each need:
It is not to question about how fast your content loads but how quickly your content can fulfill your customer need in the best way possible.
According to Google, the majority of successful marketers agree that in order to be successful they must improve their understanding of the user’s journey across multiple channels on different devices. Your content creation process should include a proper analysis of search intent as its integral part. First, dig into the third party data to discover your customer needs, wants, pain points and trigger accordingly. Search is becoming more visual as customers look for different ways for the products they want. It is important that you create the right content format that fits with your user’s search intent.
Web designers can developers need to help search engines to identify and read each image and how it relates to a specific query by optimizing image names, data tags, and descriptions. It is needed to choose images with special quality, load time, context and visual appearance. Also check your images are on the right page which matches to that particular query user search for.
4. Getting Data ready for activation:
How quick can you activate your data into results? Data is like a real struggle and all the reports, insights and analysis you have collected are useless when you are unable to quickly activate your data into results and drive results to your business.
In a great number, every brand is turning to Artificial Intelligence (AI) for data analysis, communications including emails and chatbots, research and information, operational and efficient analysis and much more. It is also important to recognize how Google is using AI as well. Google is using AI to understand its users in a better way, how a user searches for a certain query and then getting different types of formats of results to meet the needs of user queries in a better way.
As a marketer, you need to make Google understand how your content relates to various types of queries. Make sure you mark up all text, videos, and images and follow best practices to ensure maximum visibility, as Structured Data allows you to describe your content through which Google understands.
5. Real-time Optimization:
On an average, in a day search practitioners can use up to six tools on research, reporting, and analysis. It is not a better idea to simply compete against AI-powered machines and heightened consumer expectations.
In today’s revolutionary automated data analysis you cannot only glean on insights from your data without using intelligence to optimize in the real world. Better keyword research, opportunity forecasting, content recommendations and optimizations, site monitoring and website traffic reporting and much more analysis and monitoring can benefit you from smarter automation and empower real-time data-driven optimization.
In bringing everything together:
Without speeding up your site’s analysis and optimizations, it isn’t possible to compete in today’s search. You cannot just do it all by yourself without having smart technology using in the right place to achieve these 5 types of speed. To wind it up, take your best time to audit and optimize your site which ultimately leads you with the best opportunities and results.